Continuing the launch of Modus Vivendi’s latest collection is the release of a new, upbeat line of men’s underwear and sportswear: the Modus Vivendi Candy Line! Made of the finest Italian velvet, Modus Vivendi’s new line is stylish and fun, confident and spirited. Using three vibrant colors, fuchsia, turquoise and warm yellow, the Modus Vivendi Candy Line sets the trend for this autumn’s menswear. With this line’s uplifting tones and versatile designs, you can easily wear them at the gym, at home or even as funky streetwear. The underwear comes in three simple styles: briefs, backless briefs and jocks. The sportswear range comprises 80’s-inspired shorts, muscle tanktops, loose fitting pants and a unique hoodie that combines all three sweet colors.
The campaign for the Candy Line was shot in Barcelona. None other than English photographer Gavin Harrison set to work to show off the bold colors of this new line, selecting a wide range of hip locations to reflect the versatility of the clothes. Introducing two new men in the world of modelling, Gerard Casper Vack of Marlene Agency and Victor Manuel, the campaign shots are fresh, sharp and playfully provocative.
The Campaign captures the Candy Brief, Backless Brief, Jockstrap and Sweat Shorts in the brilliant and beautiful environment that only Barcelona can offer. Each one of the vibrant color variations is accentuated and highlighted by the eccentric graffiti walls and rugged landscape. Each item is composed up of a 80% cotton and 20% polyester blend. And you can’t forget about the Candy Tank Top, Lounge Pants or Hoodie! Each is available in one of the same three luminous colors as the underwear, so go ahead and create a sweet ensemble to add to your collection or mix and match them to your liking. It’s time to choose your favorite color and get yourself some candy!
You can see more of this photoshoot on The Underwear Expert.
Photo Credit: Gavin Harrison