If you’ve been keeping up with our 2(X)IST Spring 2015 fashion show coverage, just wait, there’s more!
We have a new video of The Underwear Expert’s CEO, Michael Kleinmann interviewing Jason Scarlatti, the Creative Director behind this amazing men’s brand. We asked him the most hard hitting questions we could think of and Scarlatti shared 2(X)IST’s new, innovative approach to the label. This is the first time the New York City brand has stepped outside of its comfort zone of men’s underwear, and into full on lifestyle pieces and apparel.
“We’re building 2(X)IST as a lifestyle brand, not just an underwear brand anymore. We’ve grown up,” said Scarlatti. “We have activewear, athleisure and swimwear. So you’re really going to see the whole lifestyle of the 2(X)IST man.”
Photo Credit: 2(X)IST
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